CONGRATULATIONS AND BEST WISHES FOR THE PROTON BUSINESS CASE STUDY CHALLENGE (PBCSC) 2025 EAST COAST REGIONAL COMPETITION

Proton Holdings Berhad will be organizing the Proton Business Case Study Challenge (PBCSC) 2025. This competition is a competitive platform that challenges university students to develop strategic and innovative solutions to real business issues faced by Proton.

A student startup, Ecometrics from the Faculty of Earth Sciences (FSB), has been selected to represent UMK at the Proton Business Case Study Challenge (PBCSC) 2025 for the East Coast regional level, which will be held on 30 November 2025 (Sunday) at Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA), Gambang Campus, Pahang.

Congratulations and best wishes from all of us at FSB!!